Project “Everywhere I look, I’m Being Looked At” focuses on the idea of consumption and its impact on changing and shaping our daily routine. Series of photographs depicts ordinary situations, often combining them with advertisements, covers of magazines or newspapers, billboards filled with the content of advertising or entertainment. In conjunction with everyday life in a big city, pictures reflect how tightly we are surrounded by visual media and how it shapes our thinking and routine.
As if in every corner of the city we have eyes wanting to catch every passerby and with penetrating gaze give its message to every passer-by. These photographs speak of urban life filled with flow of information, recording our habits, interests and weaknesses.